When I settled upon The Art of Tactful Procrastination as the title of my next album, I meant it as a joke. An inside one. Like… inside my own head. I knew my albums usually took a couple years to fester, so I thought it was a kind of tongue-in-cheek way to title the next collection. It also had a double meaning in that I was referencing my move to Nashville as having taken a while, but ultimately being part of the plan. I had a sense that things were going to take off once I got down there.
Did I mention all of this was in 2006?
Here we are, nearly twelve years later and… the album still isn’t done.
I had no idea that the album title would have a third, very real and very literal meaning.
Which also kind of makes it that much more funny. And not just to me!
But it’s not like I haven’t been doing music. I was under a record contract from 2007 to 2008 that ultimately turned out to be a bust. I periodically didn’t have the rights to my own music which forced me to do something completely new and different (the Middle Aegis period of 2009-2014). And though I released that as an album collection, it wasn’t a true album.
So when The Art of Tactful Procrastination is finally done, it technically will be my first album in twelve years. Or fourteen. Or twenty. I suppose it depends on how long it takes to get the darn thing completed.
And even though I’ve really only been working on it since the Fall of 2014 when I first started demoing its songs (making it only a three-year process so far), the weight of over a decade has caused me to take a little step back.
The original plan had been to finish the album this summer and get it out by the fall. By the time June came around and I didn’t have all the music or lyrics done it was clear fall wasn’t likely to happen. I thought about at least releasing a few singles from it in preparation for next year’s release, hopefully in the spring, but lyrics, vocals, and mixing haven’t been completed even as of today.
As this continues on, the more and more I look at the project, how long it’s taking, and what it’s supposed to mean, the more I’ve come to realize that there’s no rush. What’s the point in finishing a 12-year-gestating album if no one is going to know about it? Why rush the mixing and mastering stage? Who am I putting this out to? Sure, I can release it to iTunes and Amazon and Spotify and all those other places, but if no one knows about it that doesn’t really matter.
And if I haven’t mixed it well, no amount of people hearing it will matter either.
So, I’m taking a breath. I’m still working on the album. I still plan to finish it next year.
But I want to do it right.
Every album I’ve released up to this point hasn’t really been marketed well… or at all, really. As I work to finish this up, I also need to be building a fanbase. I have a ton of music I’ve already released that I can show new listeners. I have a good start to a mail list that I can build upon. And if I really want to put this record out – sounding good, put in front of the right people – I need a solid foundation of support. Followers and teammates.
To do that I need to qualify exactly what my sound is so I know how describe who and what I am. As you have noticed, I’ve been referencing myself as indie electronic, but I don’t know as that’s on point. I’m already in the throes of determining my micro-niche – or my super-targeted genre – but thus far this exploration and research is based solely on what I think my sound is, not what the people who hear it think it is.
Therefore, I will soon be sending out a survey to find out. If you’re on my mail list, you’ll get it. If you follow me on social media, you’ll see it. If you visit your local Kroger, you won’t see it. If you want to be on the list to take it, contact me here. I’ll also be asking if you want to be a part of a social media or a listening team (or both), so if you have any interest in that you’re welcome to ping me as well.
And as I do all of this I’ll be working on a budget to get the album properly mixed, with proper artwork and photos, proper promotion and release. That’s all going to be part of the process.
Which means The Art of Tactful Procrastination will have a fourth meaning. One that gets serious about the “tactful” aspect. The strategy of the release and promotion. The final piece that holds things back a bit longer.
I’m okay with that if you are.