As you have probably noticed, there was not a lot of activity on the front-end of this website through the month of April. I had my previous On The Burner entry and another God Jots blog, and that was it.
But that doesn’t mean I haven’t been busy on the back-end.
When I started this year, I knew it was going to very much be a website- and brand-building year. Beyond just the typical maintenance and website updates, I’ve been working hard at developing the properties I have already created and seeing how I can expand upon them, which means also nailing down their main essence so that those expansions have something to latch onto. This is a major development overhaul that takes a lot of time and work, and because all the parts have to be working in sync together, I’ve taken a “when I have time for it” approach to the blogs until I have all the proper groundwork laid.
But what is that groundwork?
Okay, Nosy, let’s get into it.
Website And Branding Overhaul
I’ve previously mentioned that my entire website needs an SEO update. So, while everything new that I’ve posted since the end of last year is in-line with proper SEO etiquette, I still have an incredible amount of work to do – well over 100 posts that I need to update. Along with that update, and after much thought and discussion, I will be working harder to develop a voice back through my previous work. My sense of humor is drastically missing from this website. Initially, that was very deliberate on my part – I was afraid to interject my sometimes-racy, sometimes-dark, sense of humor for fear of it not being an acceptable way to deliver the concepts I’ve created, like Operation: Joy and God Jots. I’ve since discovered that that’s nonsense.
Which happens a lot with me.
You’ll see the first result of this branding change when my free mini eBook 10 Things You Can Do RIGHT NOW To Inspire Joy In Yourself & Others becomes available to Mail List subscribers in mid-May. With the first Operation: Joy book moving to pay-only, and Dream Divide soon joining it (more on that soon), I still wanted to provide something quick and actionable to my readers. My weird and goofy sense of humor is very much alive in this one. And it won’t be the only one of these mini eBooks that I do – I’ll be doing more for Operation: Joy, and starting one on God Jots as well (though I don’t know what that will look like).
From time to time I may include a PDF worksheet or a checklist or some fun extra thing with one of my blogs. And I’ll be archiving those on my Subscriber’s page so that you don’t miss them.
Speaking of Mail List Subscribers, I’ve already gone through and separated them into groups that focus on each one of my brands. For a long time I didn’t want to do this, but after receiving some feedback and seeing how all of my subscribers were receiving things they might not be interested in (like Operation: Joy readers getting music or vice-versa) I thought it would alleviate some of the perceived “junk” that my readers were receiving, allowing them to get updates on the stuff they really wanted. All of my Mail List Subscribers will ultimately have access to all the same free stuff on the Subscriber page, and new subscribers can even choose to still get all of my emails. I’m still seeing how that is going to work out. So please bear with me as I evolve that idea.
Once I get all of the above rolled out properly, I can get back to my regular writing and posting schedule. So expect May to be a trickle of content as well.
Oh, and really quickly, I’ve added some Operation Joy merchandise to the Store!
The Art of Tactful Procrastination Progress
All of the above has conspired to slow down work on the album. I finished up what I was doing with “Addie” earlier in April, and I spent a good two-to-two-and-a-half weeks on developing another song that I’m currently calling “Outside”. The instrumentals for this are almost done, however, much like “Bleeding Heart”, it needs a really good guitar solo, and might need some reworking of some of the “lead” guitar parts. I’m actually considering doing something like what I did with “Addie”, where I replaced a guitar part with a keyboard part using the same effect I was using on the guitar that I replaced. That turned out to work REALLY well, so I’m excited to see how this experimentation will work here.
I did something similar in “The Art of Tactful Procrastination” as well, where I replaced some guitar chords that I didn’t like the sound of with synthesized guitars. I realize that may sound like a cheap thing to do, but after doing it I felt the plastic feel of the song warranted it. It really worked.
So here’s how this has shaped up thus far:
- “The Art of Tactful Procrastination” – Instrumentals recorded / May need to replace a guitar in the bridge, but will wait until mix time to discern.
- “Still No Closer To Tomorrow” – Instrumentals recorded / Considering replacing bass guitar.
- “The Storm” – Instrumentals recorded
- “Bleeding Heart” – Instrumentals recorded / Still needs guitar solo.
- “Addie” – Instrumentals recorded
- “Outside – Needs guitar solo and re-recording of lead guitar as a synth.
As I noted last month, it’s not moving as quickly as I’d like. I was looking for two songs a month and what I’m getting is more like 1.25 or 1.5 at most. I do NOT want to say that this is pushing things past November of this year for release, but I am also not going to rush it to meet that deadline. We’ll see how it goes.
The Dream Divide
Though the first edit was delivered to Emily at the beginning of April, that stage has yet to begin. We have a lot of other projects in the pipeline that aren’t specifically Ender Bowen related, so that’s slowed down that process. Still, the target release is this month. I’m still planning to meet that.
Spotify changed their rules so that you no longer need 250 followers to become verified. As a result, I’ve gotten myself verified! That said, please do still follow me on Spotify as the more the better! More followers means more exposure and more opportunities.